The internet has changed business in the way that small and large businesses alike strategist their marketing efforts. The platform of the web has set the stage for small business to compete with big businesses depending on the marketing savvy they have behind the keyboard.
Wide Range of Digital Marketing Solutions
Digital marketing platforms have a number of options for businesses some include social media, search engine optimization, e-mail marketing, pay-per-click advertising and content marketing to name a few.
Search Engine Optimization
Marketing research has reported that more than 95% of consumers search online for products and services before spending money. Basically this means, even small businesses can now get targeted traffic from search engines by investing in search engine optimization.
The benefit of investing in search engine optimization is that it allows businesses to attract more traffic on an ongoing basis. In fact, many marketing experts agree that SEO is one of the best investments in terms of ROI for business owners.
Pay-Per-Click Advertising
There are a number of pay-per-click advertising options available. The most popular option is Google Adwords where businesses can buy ads for highly targeted keywords and phrases related to their business niche and get targeted traffic. The biggest benefit of the investing in pay per click advertising is that it allows businesses to get targeted traffic in a matter of hours or days. PPC allows business to test various marketing strategies and sales funnels at a small cost.
Social Media Marketing
Social Media is a growing trend that isn’t going anywhere. Facebook, has over 1 billion members. There are also a number of other social networks with hundreds of millions of members. For instance, Twitter has over 300 million monthly active users. Other social media networks such as Snapchat, Pinterest and Instagram also have hundreds of millions of users. Social media allows businesses to engage existing and potential customers in a cost-effective manner.
E-Mail Marketing
E-mail marketing still remains one of the most effective marketing channels for businesses. Marketing experts recommend businesses to invest in building a targeted list of subscribers as it allows them to market to those customers at minimal cost.
Creating Brand Awareness
One of the biggest problems faced by small businesses is that they often do not have the budget to create brand awareness though traditional media. However, Internet marketing has changed that. Businesses can easily build a brand at a small investment with the help of above-mentioned marketing channels. In simple terms, online marketing allows businesses to compete against bigger companies at a small cost.
